Our daily life is full of decisions. We choose the best car or clothing brand because we want to get a good product, meet a need, gain prestige, etc. However, do we know what influences our preferences?
Making a brand stand out is not easy; it requires a lot of effort, dedication, and creativity to capture the attention and preference of its followers, turning it into their favourite. From choosing the name, an attractive logo, colours, and slogan to adapting to the needs of its consumers, there are essential factors to stay in the customer’s mind.
To achieve success, review these valuable tips and make your brand impactful.
- Who are you? Whenever we meet a new person, we seek to learn more about their life. Introducing yourself, communicating your origins and goals are important aspects to gain the customer’s trust. Describe your services and the unique value you offer over the competition.
- Corporate identity, your best suit. There is nothing more interesting than captivating from the first impression. Carefully select the corporate colours, logo, slogan, and communication that will distinguish you. Review information on sensory marketing to determine which colours and elements you can use to generate empathy with the public.
- Consult other experts. Before presenting your brand, gather opinions from other experts. Ask them what they think of your proposal, if it really associates with your product or service, what emotion it generates or if they find it suitable for your corporate identity. Accepting criticism and working with others’ inputs can enrich your brand and make it much more interesting.
- Consistency between style and story. Innovative, fun, corporate, friendly, or whichever best suits your product or service. The style must align with a story and imbue it with authenticity; there is nothing more pleasant than the feeling of being close friends. Think of those brands that, just by seeing or recalling them, bring a smile to your face or evoke fond memories. Surely, you will want to have that same impact.
- Location does matter.The internet has globalised our way of life, and it is very common to purchase products from other countries. However, it is important that your customers are informed of your business location, so they can identify it quickly and know where to visit if they wish to do so.
- An emotion is worth a thousand words. Use your social media to share positive messages. Remember that people like to hear success stories, which can perfectly align with your product or service. Generate an emotional connection with your brand, and they will always remember you.
Working on the brand concept and everything it entails is a task that must fulfil several aspects, which will consolidate over time. Remember that the key is lots of patience, creativity, and consistency; and surely, your brand will soon be the favourite in its field.